Ted Lindblom

The blog

Me thinking out loud about SEO and AI search. Experiments, hot takes on new Ahrefs studies, and the game theory behind what the platforms are doing.

Oct 19, 2026
SEO is a game. So who are the players?
Why I look at Google and ChatGPT through a game theory lens, and how figuring out what each platform actually wants helps you get ahead of the next shift instead of reacting to it.
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